Every gram of coffee that goes into your cup comes from somewhere …from someone. Michelle and I are traveling the globe to find coffee farmers that are doing the right thing for their people, for the planet, and their communities. Economic and environmental sustainability is the key to protecting the coffee crop and coffee producer that we all love and cherish. Farm-Direct means that we (the end user) buy directly from the coffee producer and eliminate as many of the unnecessary people in the middle. In turn those savings go to the farmer to ensure their economic viability and prosperity. We promise you that the Farm-Direct coffee you consume is traceable, transparent, and ethically sourced. If you follow our travels, you will know the Name, the Face, and the Place of every one of our Farm-Direct relationships. You can be confident that we are all having a positive impact all around the world. BIGGBY COFFEE fanatics consume about 2,500,000 pounds of coffee a year. By 2024, half of that will be sourced directly from farmers we know (and you will too) who are making the world a better place. Follow along with us as we share their stories here on “One BIGG Island in Space.”